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Founded in 1966, ITB Berlin has grown into one of the most influential travel trade events in the world. Each year, the exhibition brings together more than 10,000 tourism businesses, hotels, airlines and travel organizations from over 180 countries and territories.
With more than 100,000 industry professionals in attendance, ITB Berlin serves as a key meeting point for the global travel community. It provides a dynamic platform where industry leaders connect, share emerging trends and explore new strategic opportunities across the tourism and hospitality sectors.
VILLE DE MONT MOUNTAIN RESORT – BRINGING SAPA TO THE WORLD
From 3 to 5 March 2026, Ville De Mont Mountain Resort continued its presence at ITB Berlin 2026. This marks the third consecutive year the resort has participated in the event, reflecting a sustained commitment to building relationships with international partners while sharing distinctive travel stories from the mountains of Northwest Vietnam with a global audience.
At Ville De Mont, every stay unfolds as a refined journey of discovery. Surrounded by the dramatic landscape of the mountains, guests enjoy the privacy of a boutique luxury retreat while gently connecting with the slower rhythm of life and the rich cultural heritage of Sa Pa.
GLOBAL CONNECTIONS AND NEW COLLABORATIONS
At the Ville De Mont booth, our team had the opportunity to meet and engage directly with international partners including tour operators, travel agencies, travel bloggers and media representatives from various countries.
With extensive experience in luxury hospitality and destination marketing, the Ville De Mont team held in depth discussions with partners, presenting insights into the tourism landscape of Sa Pa while exploring curated travel experiences designed for international travelers who appreciate nature and value authentic local culture.
HIGHLIGHTS FROM ITB BERLIN 2026
Over the three days of the exhibition, Ville De Mont engaged in numerous meetings and exchanges with partners across the global travel industry.
More than 100 meetings were held with tour operators, travel agencies and media representatives from Europe, the United States and Asia.
Ville De Mont received growing interest from international partners as a distinctive luxury retreat in Vietnam, particularly appealing to travelers seeking immersive experiences in nature and authentic local culture.
Sa Pa continues to be recognized as a destination with strong potential in the luxury travel segment, opening new opportunities for collaboration and future tourism development.
We look forward to welcoming you to Sa Pa, Vietnam, where boutique luxury mountain retreats blend seamlessly with nature and local cultural heritage to create a truly distinctive highland escape.
Partnership inquiries:
marketing@villedemont.com
